Hero BG
Hero BG
Hero BG

I take your ideas from concept to final artwork, creating precise visual experiences that leave an indelible mark on every impression.

I take your ideas from concept to final artwork, creating precise visual experiences that leave an indelible mark on every impression.

I take your ideas from concept to final artwork, creating precise visual experiences that leave an indelible mark on every impression.

Branding

& Visual Identity

Product Design/ Packaging

Final Art/ Pre-press

Branding

& Visual Identity

Product Design/ Packaging

Final Art/ Pre-press

Branding

& Visual Identity

Product Design/ Packaging

Final Art/ Pre-press

luis
sotelo

luis
sotelo

Brands that believe in my work

Brands that believe in my work

about me!

about me!

about me!

I transform brand visions into functional products and packaging, combining identity design with
expert mastery of final art and printing processes
to ensure real visual impact.

I transform brand visions into functional products and packaging, combining identity design with
expert mastery of final art and printing processes
to ensure real visual impact.

I transform brand visions into functional products and packaging, combining identity design with
expert mastery of final art and printing processes
to ensure real visual impact.

I understand design as a comprehensive process where form meets function. I specialize in transforming ideas into tangible identities and products, applying technical rigor in layout and

pre-press so that the final result is exactly as imagined.

I believe great design is not just about how something looks, but how it feels and functions. I bring a thoughtful, detail-oriented approach to every project.

I believe great design is not just about how something looks, but how it feels and functions. I bring a thoughtful, detail-oriented approach to every project.

When I’m not designing, you’ll find me exploring new design trends, collaborating with creative teams, or sketching ideas for my next project.

When I’m not designing, you’ll find me exploring new design trends, collaborating with creative teams, or sketching ideas for my next project.

When I’m not designing, you’ll find me exploring new design trends, collaborating with creative teams, or sketching ideas for my next project.

01

VISUAL STRATEGY & ADVERTISING DESIGN

I design high-impact visual solutions that strengthen brand positioning. My approach combines advertising aesthetics with functionality, creating pieces that communicate clearly in both digital and traditional media environments.

01

Modern & Responsive Web Design

I design high-impact visual solutions that strengthen brand positioning. My approach combines advertising aesthetics with functionality, creating pieces that communicate clearly in both digital and traditional media environments.

01

VISUAL STRATEGY & ADVERTISING DESIGN

I design high-impact visual solutions that strengthen brand positioning. My approach combines advertising aesthetics with functionality, creating pieces that communicate clearly in both digital and traditional media environments.

02

PACKAGING & PRODUCT DEVELOPMENT

Specialist in technical product development, from label and packaging design to final die cutting. I guarantee flawless final artwork ready for printing, ensuring that design quality is maintained from sketch to shelf.

02

PACKAGING & PRODUCT DEVELOPMENT

Specialist in technical product development, from label and packaging design to final die cutting. I guarantee flawless final artwork ready for printing, ensuring that design quality is maintained from sketch to shelf.

02

PACKAGING & PRODUCT DEVELOPMENT

Specialist in technical product development, from label and packaging design to final die cutting. I guarantee flawless final artwork ready for printing, ensuring that design quality is maintained from sketch to shelf.

03

BRAND IDENTITY & VISUAL SYSTEMS

I build consistent and memorable visual identities through strategic branding and rebranding. I have managed the image of nationally renowned brands, ensuring a strong visual presence in stationery, social media, and large formats.

03

BRAND IDENTITY & VISUAL SYSTEMS

I build consistent and memorable visual identities through strategic branding and rebranding. I have managed the image of nationally renowned brands, ensuring a strong visual presence in stationery, social media, and large formats.

03

BRAND IDENTITY & VISUAL SYSTEMS

I build consistent and memorable visual identities through strategic branding and rebranding. I have managed the image of nationally renowned brands, ensuring a strong visual presence in stationery, social media, and large formats.

04

PRODUCTION & LARGE-SCALE PRINTING

Expert in production supervision and final artwork for large-scale printing. My experience includes handling billboards, billboards, and signage, supervising every detail of the assembly to ensure professional, high-fidelity results.

04

PRODUCTION & LARGE-SCALE PRINTING

Expert in production supervision and final artwork for large-scale printing. My experience includes handling billboards, billboards, and signage, supervising every detail of the assembly to ensure professional, high-fidelity results.

04

PRODUCTION & LARGE-SCALE PRINTING

Expert in production supervision and final artwork for large-scale printing. My experience includes handling billboards, billboards, and signage, supervising every detail of the assembly to ensure professional, high-fidelity results.

CTA BG IMAGE

Let’s Create

Something

Amazing!

CTA BG IMAGE

Let’s Create
Something
Amazing.

CTA BG IMAGE

Let’s Create
Something
Amazing!

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